Privacy Policy
First Choice Hire
First Choice Hire is committed to protecting the privacy and personal information of our customers, prospective customers, suppliers, website visitors and other individuals we interact with.
This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, contact us, request a quotation, hire equipment, use our monitoring services or otherwise communicate or do business with First Choice Hire.
1. Who We Are
For the purposes of this Privacy Policy, “First Choice Hire”, “we”, “us” or “our” means the First Choice Hire entity responsible for providing the relevant services or handling your enquiry, being:
First Choice Hire Ltd
Registered in England and Wales
Company Registration Number: 10849926
Bedfordshire, United Kingdom
and/or
First Choice Hire Environmental Development Consultants INTL – FZCO
Registered in the United Arab Emirates
Dubai, UAE
The relevant First Choice Hire entity will normally be identified on your quotation, order confirmation, invoice or other contractual documentation.
Our website supports the activities of both organisations and enquiries may relate to services provided in the United Kingdom, United Arab Emirates or internationally.
For privacy and data protection enquiries, you can contact us at:
Email: info@firstchoicehire.com
UK Telephone: +44 (0) 330 332 0654
Website: www.firstchoicehire.com
2. Information We Collect
Depending on how you interact with First Choice Hire, we may collect and process information including:
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Your name
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Company or organisation name
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Job title or role
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Business address
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Email address
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Telephone number
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Project or site information
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Delivery and collection information
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Enquiry and quotation information
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Purchase Order and invoicing information
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Records of correspondence with us
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Information you provide through website enquiry forms
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Information required to provide equipment hire or monitoring services
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Technical information relating to your use of our website, where collected through cookies or similar technologies
Where necessary for a particular service, we may also receive information from your employer, contractor, consultant or another organisation involved in the relevant project.
We aim to collect only the personal information reasonably required for the relevant purpose.
3. How We Collect Your Information
We may collect personal information when you:
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Contact us by telephone or email
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Submit an enquiry through our website
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Request a quotation
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Place an order or issue a Purchase Order
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Hire monitoring equipment
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Engage us to provide monitoring services
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Communicate with us in connection with a project
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Meet or communicate with members of our team
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Interact with our business through professional or business channels
We may also receive business contact information from customers, contractors, consultants, suppliers, professional contacts and publicly available business sources where permitted by applicable law.
4. How We Use Your Information
We may use personal information to:
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Respond to enquiries
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Prepare and provide quotations
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Process orders and Purchase Orders
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Arrange equipment hire, delivery and collection
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Plan and provide monitoring services
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Communicate regarding projects and services
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Provide customer and technical support
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Manage monitoring accounts or portal access where applicable
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Prepare reports, invoices and other project documentation
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Process and administer payments
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Maintain business and accounting records
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Manage our relationships with customers and suppliers
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Improve our website and services
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Protect our equipment, systems and business operations
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Establish, exercise or defend legal claims
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Comply with legal, regulatory, tax, accounting and other obligations
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Send relevant business or marketing communications where permitted by applicable law
We will not use personal information for purposes that are incompatible with the reason it was collected unless permitted or required by law.
5. Lawful Basis for Processing
Where UK data protection law applies, we process personal information only where we have an appropriate lawful basis.
Depending on the circumstances, this may include:
Contract – where processing is necessary to provide services, equipment or information requested by you or to take steps before entering into a contract.
Legal obligation – where we are required to process or retain information to comply with applicable legal, regulatory, tax or accounting requirements.
Legitimate interests – where processing is reasonably necessary for operating and protecting our business, communicating with business contacts, managing customer relationships, providing our services, maintaining records or improving our operations, provided those interests are not overridden by your rights and interests.
Consent – where we have specifically requested your consent for a particular use of your personal information.
Where we rely on consent, you may withdraw that consent at any time.
The ICO confirms that organisations must identify an appropriate lawful basis and explain that basis in their privacy information.
6. Marketing Communications
We may contact existing or prospective business customers regarding First Choice Hire services where permitted by applicable law.
Where consent is required, we will obtain it before sending the relevant marketing communication.
You may ask us to stop sending marketing communications at any time by:
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Using an unsubscribe option where provided; or
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Emailing info@firstchoicehire.com
We will update your marketing preferences accordingly.
Objecting to direct marketing does not prevent us from contacting you about an existing quotation, order, hire, project, account, invoice or other service-related matter.
Under UK data protection law, individuals have a right to object to the use of their personal information for direct marketing.
7. Sharing Your Information
We do not sell your personal information.
Where reasonably necessary to operate our business or provide our services, information may be shared with appropriate third parties, including:
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IT, website and cloud service providers
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Professional advisers
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Accountants and auditors
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Payment and banking providers
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Courier, freight and logistics providers
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Equipment manufacturers or technical support providers
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Specialist laboratories where analysis has been requested
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Contractors or service providers assisting with delivery of our services
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Government, customs, regulatory, tax or law-enforcement authorities where legally required
We will only share personal information where there is a legitimate business or legal reason to do so and will take reasonable steps to ensure appropriate protection is in place.
8. International Data Transfers
First Choice Hire operates through businesses in the United Kingdom and United Arab Emirates and may undertake projects or work with customers and service providers internationally.
As a result, personal information may sometimes be transferred, accessed or processed outside the country in which it was originally collected.
Where UK data protection legislation applies and personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable data protection requirements.
Where required, this may include relying on applicable adequacy regulations or implementing appropriate contractual or other safeguards.
You may contact us at info@firstchoicehire.com if you would like further information about safeguards relevant to an international transfer of your personal information.
The ICO specifically requires privacy information to explain relevant international transfers and the safeguards used where applicable.
9. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, contractual, accounting, tax, regulatory or business requirements.
The appropriate retention period will depend on the nature of the information and our relationship with you.
When determining how long information should be retained, we may consider:
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The duration of our relationship with you
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The nature of the project or service
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Contractual requirements
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Legal and regulatory requirements
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Accounting and tax obligations
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Potential disputes or legal claims
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Whether the information remains necessary for legitimate business purposes
When personal information is no longer reasonably required, we will delete, anonymise or securely dispose of it where appropriate.
10. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss, misuse or destruction.
These measures may include appropriate access controls, passwords, secure systems, data management procedures and restrictions on access to information.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
11. Cookies and Website Technology
Our website may use cookies and similar technologies to operate correctly, understand how visitors use the website, improve performance and provide relevant functionality.
Some cookies may be essential for the website to function, while others may relate to analytics, preferences or other non-essential functions.
Where required by applicable law, non-essential cookies will only be used in accordance with the choices or consent provided through our website cookie controls.
You can also manage cookies through your browser settings.
Where appropriate, further information about the cookies used on our website may be provided through our cookie banner or cookie settings.
12. Your Data Protection Rights
Depending on where you are located and the data protection laws that apply, you may have rights concerning your personal information.
These may include the right to:
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Request access to personal information we hold about you
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Request correction of inaccurate or incomplete information
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Request deletion of your personal information in certain circumstances
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Request restriction of processing in certain circumstances
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Object to certain processing
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Object to direct marketing
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Request transfer of certain information where applicable
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Withdraw consent where processing is based on consent
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Raise a complaint with an applicable data protection authority
These rights are not absolute and may depend upon the circumstances and applicable law.
To exercise a data protection right, please contact:
We may need to verify your identity before responding to a request.
13. UK Data Protection Rights and Complaints
Where UK data protection law applies, individuals have rights under applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018.
If you have concerns about how First Choice Hire has handled your personal information, please contact us first so that we have an opportunity to address your concern.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Information Commissioner's Office
The ICO confirms that privacy information should tell individuals about their applicable rights and their right to complain to a supervisory authority. ICO
14. UAE Data Protection
Where your personal information is processed by First Choice Hire Environmental Development Consultants INTL – FZCO in the United Arab Emirates, we will handle personal information in accordance with applicable UAE data protection and privacy requirements.
The UAE's Personal Data Protection Law establishes requirements concerning the processing and protection of personal data and provides rights and protections for individuals. U.AE
Where other local privacy or data protection laws apply to a particular project or activity, we will take reasonable steps to process personal information in accordance with those applicable requirements.
15. Third-Party Websites and Services
This Privacy Policy is provided for informational purposes only and does not create a contractual agreement. While we endeavour to keep this policy accurate and up to date, it may not cover every scenario. For further clarification, please contact us directly.
16. Email and Business Communications
Emails and other business communications sent to or from First Choice Hire may be retained where reasonably necessary for business administration, project management, contractual, security, compliance or record-keeping purposes.
Business communications may be accessed by authorised personnel where reasonably necessary to operate and protect our business.
17. Automated Decision-Making
First Choice Hire does not currently use personal information to make solely automated decisions that produce legal or similarly significant effects on individuals.
If this changes, we will update this Privacy Policy and provide any additional information required by applicable law.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or applicable legal requirements.
The latest version will be published on this website and the Last Updated date will be amended accordingly.
Where required by applicable law, we will provide appropriate notice of material changes affecting how personal information is processed.
19. Contact Us
If you have any questions about this Privacy Policy, how First Choice Hire handles personal information or wish to exercise an applicable data protection right, please contact:
First Choice Hire
Website: www.firstchoicehire.com
UK | UAE | International +44 (0) 330 332 0654 | +971 (0) 58 581 6127
For matters relating to a particular quotation, order or project, the responsible First Choice Hire entity will normally be identified on the relevant quotation, order confirmation or invoice.
Last Updated: September 2026